Colorado City University-Colorado

Marketing Management

Overview
Curriculum
Instructor

Instructor: Tremaine Bashirian
Lectures: 21
Students: 20742
Duration: 10 weeks

Categories: * Certificate Courses *, * E-Certificate Courses *, Business & Career, Courses in English, Digital Marketing, Management, Marketing, Marketing, Professions & Services, Social Media

Tags: marketing

Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company' marketing resources and activities. This is a brief introductory tutorial that explains the methodologies applied in the rapidly growing area of marketing management.

Marketing Management - Overview 1/1
- Lecture 1.1
  
  Marketing Management - Overview
Marketing Management - Concepts 1/1
- Lecture 2.1
  
  Marketing Management - Concepts
Marketing Management - Process 1/1
- Lecture 3.1
  
  Marketing Management - Process
Marketing Management - Functions 1/1
- Lecture 4.1
  
  Marketing Management - Functions
Marketing Management - Environment 1/1
- Lecture 5.1
  
  Marketing Management - Environment
Marketing Management - Porter's Five Forces 1/1
- Lecture 6.1
  
  Marketing Management - Porter's Five Forces
Marketing Management - Planning 1/1
- Lecture 7.1
  
  Marketing Management - Planning
Marketing Management - Research 1/1
- Lecture 8.1
  
  Marketing Management - Research
Marketing Management - Research Process 1/1
- Lecture 9.1
  
  Marketing Management - Research Process
Marketing Mngmt - Consumer Behavior 1/1
- Lecture 10.1
  
  Marketing Mngmt - Consumer Behavior
Marketing Management - OBB 1/1
- Lecture 11.1
  
  Marketing Management - OBB
Marketing Management - Segmentation 1/1
- Lecture 12.1
  
  Marketing Management - Segmentation
Marketing Mngmt - Demand Forecasting 1/1
- Lecture 13.1
  
  Marketing Mngmt - Demand Forecasting
Marketing Management - Product Life Cycle 1/1
- Lecture 14.1
  
  Marketing Management - Product Life Cycle
Marketing Mngmt - Branding of a Product 1/1
- Lecture 15.1
  
  Marketing Mngmt - Branding of a Product
Marketing Management - Brand Equity 1/1
- Lecture 16.1
  
  Marketing Management - Brand Equity
Marketing Management - Pricing Decision 1/1
- Lecture 17.1
  
  Marketing Management - Pricing Decision
Marketing Mngmt - Promotion Decisions 1/1
- Lecture 18.1
  
  Marketing Mngmt - Promotion Decisions
Marketing Mngmt - Distribution Channels 1/1
- Lecture 19.1
  
  Marketing Mngmt - Distribution Channels
Marketing Mngmt - Physical Distribution 1/1
- Lecture 20.1
  
  Marketing Mngmt - Physical Distribution
Marketing Management - Advanced Topics 1/1
- Lecture 21.1
  
  Marketing Management - Advanced Topics

Tremaine Bashirian

Marketing Management - Overview 1/1

Marketing Management - Concepts 1/1

Marketing Management - Process 1/1

Marketing Management - Functions 1/1

Marketing Management - Environment 1/1

Marketing Management - Porter's Five Forces 1/1

Marketing Management - Planning 1/1

Marketing Management - Research 1/1

Marketing Management - Research Process 1/1

Marketing Mngmt - Consumer Behavior 1/1

Marketing Management - OBB 1/1

Marketing Management - Segmentation 1/1

Marketing Mngmt - Demand Forecasting 1/1

Marketing Management - Product Life Cycle 1/1

Marketing Mngmt - Branding of a Product 1/1

Marketing Management - Brand Equity 1/1

Marketing Management - Pricing Decision 1/1

Marketing Mngmt - Promotion Decisions 1/1

Marketing Mngmt - Distribution Channels 1/1

Marketing Mngmt - Physical Distribution 1/1

Marketing Management - Advanced Topics 1/1

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